Stop wasting money on marketing that does not work
Every service we offer is built around one question: did it actually grow the business? If it does not drive revenue, we do not recommend it.
Paid Social Advertising
The problem
You are running ads but have no idea what is working. Your budget disappears and all you get is a report full of impressions that do not convert.
We build campaigns around business outcomes. Leads, sales, signups. Every naira is tracked, tested, and optimised weekly. No vanity metrics.
What you get:
- Campaign architecture and funnel strategy
- Audience targeting and lookalike builds
- Ad creative briefing and copy
- A/B testing and iteration
- Budget allocation and optimisation
- Weekly performance reporting
Influencer & Creator Marketing
The problem
You paid an influencer, they posted, and nothing happened. No sales, no traffic, no engagement beyond their usual audience.
We have a network of over 3,000 micro-celebrity contacts built over a decade in the African entertainment industry. We match the right creator to your brand, manage the entire process, and measure what actually matters.
What you get:
- Influencer identification and vetting
- Campaign concept and brief development
- Content approval and publishing workflow
- Performance tracking and reporting
- Long-term creator relationship management
Content Marketing
The problem
Your content gets likes but does not generate leads. You are posting for the sake of posting, with no strategy behind it.
We develop content strategies tied to specific growth outcomes. Every article, video script, and thought leadership piece is designed to attract, educate, and convert your ideal customer.
What you get:
- Content strategy and editorial calendar
- Blog and article writing
- LinkedIn content and ghostwriting
- Video scripts and storyboards
- Case study and white paper production
Social Media & Community Management
The problem
Your social media is active but your DMs are empty. Followers keep growing but revenue stays flat.
We manage your organic presence with one objective: turn followers into customers. Strategy, content, community engagement, and reporting that shows business impact.
What you get:
- Monthly content calendar
- Copy and creative direction
- Platform growth strategy
- Community engagement and moderation
- Analytics and growth reporting
SEO
The problem
When potential customers search for what you sell, your competitors show up first. You are invisible to people who are ready to buy.
We improve your organic search visibility through content, technical fixes, and authority building. The goal is simple: be found when it matters.
What you get:
- Keyword research and strategy
- SEO content creation and optimisation
- Technical SEO audit and implementation
- Link-building strategy
- Monthly ranking and traffic reporting
GEO (Generative Engine Optimisation)
The problem
Buyers now ask ChatGPT, Perplexity, and Gemini for recommendations. If your brand is not in those answers, you are losing deals without knowing it.
GEO ensures your brand shows up accurately and favourably when AI tools generate answers. This is the new SEO, and most African brands are not even aware it exists.
What you get:
- AI visibility audit
- Brand narrative and positioning for AI systems
- Content syndication and citation strategy
- Structured data and schema optimisation
- Answer engine monitoring and reporting
Growth & Marketing Strategy
The problem
You are spending money without a plan. Different agencies handle different channels and nobody is looking at the big picture.
We deliver senior-level strategic advisory. The kind that typically sits at VP and C-suite level. Clear roadmaps, prioritised channels, and measurable KPIs before you spend a single naira on execution.
What you get:
- Market and audience analysis
- Channel strategy and prioritisation
- 90-day growth roadmap
- KPI and measurement framework
- Team structure recommendations
Creative Services
The problem
Your ads look good but do not convert. Your landing page gets traffic but nobody fills in the form.
We produce creative assets built to perform. From ad creatives to landing pages, every design decision is tied to a conversion objective, not aesthetics for the sake of it.
What you get:
- Paid ad creative (static and video)
- Landing page design and copy
- Brand visual asset production
- Creative strategy and direction
- Design-to-publish workflow management
Analytics, Attribution & Measurement
The problem
You do not know your customer acquisition cost. You cannot tell which channel is driving revenue. You are making decisions based on gut feeling.
We build the measurement infrastructure that tells you exactly what is working. GA4, GTM, attribution modelling, and dashboards that show real business impact.
What you get:
- GA4 and GTM setup and audit
- Tracking architecture and tag management
- Channel performance dashboards
- CAC, ROAS, and LTV analysis
- Attribution modelling and incrementality testing
Lifecycle & CRM Marketing
The problem
You spend all your budget acquiring new customers but you are not retaining the ones you already have. Your email list sits unused.
We design and build the email, WhatsApp, and SMS systems that turn one-time buyers into repeat customers. This is where marketing investment compounds into long-term revenue.
What you get:
- Welcome and onboarding sequences
- Segmentation strategy and list architecture
- Marketing automation setup
- Retention and re-engagement campaigns
- Churn reduction playbooks
B2B Digital Advertising
The problem
You are running consumer-style ads for a B2B product. Your sales team is chasing cold leads that were never qualified in the first place.
We run LinkedIn Ads, Meta B2B campaigns, and account-based targeting to generate qualified pipeline. Not clicks, not impressions. Conversations with decision-makers.
What you get:
- LinkedIn Ads strategy and management
- Meta B2B campaign architecture
- Lead generation and conversion campaigns
- ABM targeting and sequencing
- Pipeline and revenue reporting
PR & Media Placement
The problem
Your competitors are getting featured on Pulse, TechCabal, and BellaNaija. You are not. Nobody is telling your story.
We manage your brand's media relationships. Our network spans Pulse, The Cable, Zikoko, TechCabal, Guardian Nigeria, BellaNaija, NotJustOk, This Day, and international outlets.
What you get:
- Press release writing and distribution
- Journalist and editor relationship management
- Feature placement strategy
- Interview scheduling (radio, TV, digital)
- Narrative and reputation management
OOH, In-Flight & Offline Advertising
The problem
You want to reach high-value audiences in premium environments but you do not know where to start or who to trust with placement.
We plan and execute offline campaigns including in-flight advertising on Nigerian carriers. Overhead lockers, headrest branding, digital screens, and billboards across key markets. High attention, zero distractions.
What you get:
- In-flight advertising brokering and placement
- Billboard placement and location strategy
- Radio and TV media buying
- Campaign reach and exposure reporting
- Offline-to-digital attribution
Event & Summit Production
The problem
You want to produce an event that positions your brand as an industry leader but the logistics, speakers, and amplification feel overwhelming.
We produce events from concept to execution. We have produced the Showcase Festival, Showcase Global Music Business Conference, and The Syncosium. Every element from speaker logistics to digital amplification is handled.
What you get:
- Event concept and positioning
- Speaker management and briefing
- Registration and CRM setup
- Run-of-show production and logistics
- Live event streaming
- Post-event content repurposing and PR
Personal Branding
The problem
You are a founder, executive, or expert with real authority but no online presence to match. Opportunities go to people who look the part, not always the people who do the work.
We build personal brands for individuals who want to be known, trusted, and chosen. Positioning, content strategy, visual identity, and platform growth designed around your goals.
What you get:
- Positioning and narrative development
- LinkedIn and social presence build
- Personal content strategy and calendar
- Thought leadership ghostwriting
- Visual identity and brand assets
- Speaking and media opportunity sourcing
Reputation Management
The problem
Your reputation is fragile. A bad review, a viral comment, or an outdated story can cost you customers, deals, and trust. You have no system to defend or shape it.
We monitor, defend, and shape what people read about you. From founder reputation to brand crisis response, we control the narrative across search, social, and AI search results.
What you get:
- Reputation audit across search, social and AI
- Negative content suppression strategy
- Crisis communication playbooks
- Founder and executive narrative shaping
- Review and sentiment management
- Ongoing monitoring and reporting
Not sure which service you need?
Book a call and we will tell you honestly. Sometimes the answer is one thing, sometimes it is five. We will recommend what actually makes sense for your business.
Book Your Call